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Breaking Barriers

  • Writer: shae santoro
    shae santoro
  • Dec 14, 2018
  • 1 min read

Adidas dropped a new advertisement just four days ago and the video is expressing a powerful message.



The commercial is titled, "When Creators Unite, She Breaks Barriers"


Adidas put out this advertisement because of the obstacles that young girls face when it comes to sports.


The brand believes that athletes have the power to change lives through sports, but recognize that female athletes are faced with obstacles that men do not have to deal with. Young women are often left behind, ignored, and put down when it comes to sports.


Adidas wanted to "level the playing field" by inspiring women to pursue their passions and change the world by breaking down the barriers that have once oppressed females.


"We can create more opportunity, more access, more visibility." - Adidas


In the past Adidas has had many inspiring advertisements that encourage creativity and inspire young adults to follow their dreams.


Its time to break down the barriers of gender inequality.


https://www.youtube.com/watch?v=lww-QQ1kbOU

 
 
 

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