Following Your Bliss

One of the most important sayings to remember throughout life.

But the acronym eff.y.bee stands for much more.

Eff.y.bee is a women empowering jewelry brand that influences women through fashion and inspiration. With a large community of women coming together, the brand creates an outlet to exchange advice, encouragement and support.

The brand helps women feel confident, beautiful and successful.

Creator and Founder, Alyssa Kuchta, first started her brand when she was in college, making jewelry on the floor of her dorm room. It was then when she realized her love for entrepreneurship, fashion and women empowerment. Not only did Alyssa want to sell jewelry that was trendy and beautiful, but she believed in making a difference and inspiring women to follow their bliss.

Through inspirational charm cards and stone meanings, eff.y.bee leaves women feeling motivated and positive with each purchase. The brand has jewelry for women of all ages, going through different stages of their lives.

Two of my personal favorite empowering charms include 'You've got this' and ' Be Bold'.